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| Philips expands the portfolio |
Philips India has launched a large number of home entertainment devices for the Indian market.
First up are a couple of GEAR GB MP3 and MP4. The entry level GoGear SA060 MP4 Player comes with 3.2-inch HVGA color display. Priced at Rs 5990, it too packs in FM and has an expandable storage slot. It claims to offer up to 20 hours of music playback or 4 hours of video on a single battery charge. The other entry level GoGear MP3 player SoundDot offer a single load function, fast and carries a cost tag of Rs 1,550.
Philips has also launched AS111 Android dock that plays music and charges Android smartphone and automatically synchronizes its clock with the camera. This dock comes with Songbird can sync music between your phone and PC, and a free application that can help some extra functions. AS111 is priced at Rs 5999.
Apart from this, the company also launched DS9800W, which is equipped with AirPlay and can radiate songs directly from the iPod Touch, iPhone, iPad and iTunes also. Philips says the technology SoundSphere on this platform provides an opportunity to explore nature, the impression lower and wider sound. It is price is Rs 65,990.
Philips has always been a pioneer in the business of home entertainment, and in this range Philips has introduced two new units of home entertainment - HTS6543 HTS6553 and. Priced at Rs 20,990 and Rs 23,990 respectively, these speakers help 3D angle uniformly disperse the sound in the room.
To strengthen its position in the headphones Philips has launched four new headphones under the brand Philips O'Neil. Philips O'Neil SHO 4200 Bend will be priced at Rs 3499 and 4205 SHO with microphone is priced at Rs 3999. Both headphones deliver deep bass and dynamic. Philips O'Neil SHO 9560 SHO 9565 extensible and is powered by 40 mm drivers, bass and microphone universal dynamics. Strech SHO 9560 is priced at Rs 4499 and 9565 SHO is available for Rs 4999.
Unveiling of new range of products, ADA Ratnam, chairman, Consumer life-style, Philips India, told: "Innovation backed by deep consumer insight is at the heart of all Philips products. The new product is a reflection of our commitment to provide authentic and living experience combined with cutting edge technology and contemporary design to meet the evolving needs of the Indian consumer entertainment. '
On the back of these fresh launches, Philips India said that it centres displaying a double-digit growth of its lifestyle segment of consumers this yr, taking fresh business strategies. "Philips Consumer life-style experienced strong double-digit growth over the past seven months and we think to keep it," told Ratnam.
The company is adopting strategies such as adding product portfolio by creating new categories, exploring markets, the retail and targeting of Level II and Level III cities for business improvement.
"We change our marketing strategy and the emphasis is on going to the market. We're too pointing Tier 2 and Tier 3 cities for some of our products, "he added. Ratnam was speaking on the sidelines of the launch of a new range of products which included home theater systems, speakers, docking, MP3 players and headphones to expand its portfolio of entertainment lifestyle here.
